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The 2010 Toyota Prius ranks 6 out of 23 Affordable Midsize Cars. This ranking is based on our analysis of 12 published reviews and test drives of the Toyota Prius, and our analysis of reliability and safety data.
The third-generation of the Toyota Prius is the most fuel-efficient car offered by a major manufacturer in the U.S. this year. With more space, more power and better fuel economy than the model it replaces, the all-new 2010 Prius is a solid choice for any midsize car buyer.
Completely redesigned for the 2010 model year, the car that came to symbolize eco-consciousness has grown more powerful and larger, but at the same time, more fuel-efficient than ever before. Both its electric and gasoline motors are stronger this year, while its battery pack is smaller but more efficient. The car now offers four operating modes, allowing drivers to choose whether to focus on fuel economy or performance.
Inside, the Prius has lost some of the ergonomic quirks that bothered drivers in the old version, and gained both storage and passenger space. The horizontal bar across the rear window that posed visibility problems in previous generations is gone. There are even roof-mounted solar panels available as an option, though they only serve to power a ventilation fan that cools the car when parked.
The new Prius is improved in every way -- and it needs to be. The competition is heating up. The 2010 Ford Fusion Hybrid challenges the Prius on refinement, and according to some reviewers, offers a better driving experience. The new Honda Insight, meanwhile, is challenging the Prius on value.
The Prius is available in four trim levels, offering varying equipment levels, known as Prius II, III, IV and V. Toyota says that a fifth trim, the Prius I, will appear later in the year. The exact content of the Prius I has not yet been announced, but Toyota says its purpose is to take on the Honda Insight with a base price near $21,000. With a fully equipped Prius V costing over $32,000, it is possible to configure a Prius for many different budgets.
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